Warner Bros. unveiled their new Total Hi Def disc at CES this week.
Developed to eliminate consumer confusion, Total Hi Def puts both HD DVD and Blu-ray content onto a single disc.
Warner Home
Video (WHV), distributor of the largest film library of any studio, today unveiled its groundbreaking "Total Hi Def" disc, which plays
the HD DVD format on one side and the Blu-ray Disc format on the other, at a presentation hosted by Warner Bros. Entertainment Chairman
and CEO Barry Meyer at the Consumer Electronics Show in Las Vegas.
"Warner Bros. has a history of embracing and promoting new
technologies, from producing the first sound movies to being early pioneers in 1950s television to the creation and proliferation of
DVDs," Meyer said. "We understand the benefits to our business--and to consumers--that technology affords us."
While consumers
rave about the quality of high definition when they see it, a confusing format dilemma will result in slower consumer adoption of HD
technology. Until now, consumers have been forced to choose one high-definition format--not knowing if their favorite titles would be
produced in their specific format or how long that specific format would survive.
While Total Hi Def won't be available
until the second half of 2007, its already gaining support from retailers like Best Buy, Circuit City and Amazon. If you'd like to read more, Warner Bros' entire
press release can be found here.
