Warner Home Video announced today that they've broken another sales
record with the high definition version of "300." Since July 31st, more than 250,000 copies of the movie have been sold on HD DVD and
Blu-ray, making it the fastest and highest-selling high definition title to date.
Today Warner Home Video (WHV) announced
that it has the fastest and highest-selling high definition title in the market with the epic action-adventure, “300.” Since July 31,
2007, “300” has sold more than 250,000 copies to consumers on HD DVD and Blu-ray Disc.
“300” provides another high definition
milestone for Warner Home Video which was the first studio to break the 100K sold mark with “The Departed.” Overall WHV has six of the
top 10 selling high definition titles with “300,” “The Departed,” “Superman Returns,” “Planet Earth - The Complete Collection,” “Batman
Begins,” and “Happy Feet.” Warner also has the highest grossing high definition title with the dual-format release of “Planet Earth.”
“‘300’ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting
both HD DVD and Blu-ray,” said Ron Sanders, President of Warner Home Video. “This phenomenal response to ‘300’ is the latest proof that
our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition
sales.”
While a notable achievement, this is still a drop in the bucket compared to standard DVD sales. If you'd like
to read more, Warner's entire press release can be found here.
