Verbatim
recently revealed their new global branding. By using a special color system, the company hopes to make it easier for consumers to
identify individual products and differentiate between the different storage capacities and formats.
Verbatim, the storage media specialist, is to introduce newly designed
packaging. The worldwide branding uses a special colour system to make it easier for customers to select the correct media for their
requirements. All products, such as different storage formats, can now be easily identified. Verbatim’s websites have also been
redesigned in line with the new global branding.
From 1st July 2007 Verbatim will be introducing new, globally consistent
packaging, on a world-wide basis. With the new, consistent global look, customer orientation is made easier. ”Increasing globalisation
and mobility mean that consistent communications across country borders are now a necessity. The design of the packaging plays an
essential role in this, as customers recognise products and manufacturers in the first instance from the way they look,” explains Rüdiger
Theobald, Business Development and Marketing Manager Verbatim EUMEA.
Verbatim is also expanding their product lineup beyond
storage media to include things like MP3 players, memory card readers and optical mice. Full details can be found here.
