Traxdata has announced the launch of their HD DVD-R media. According to their press release, they are the first brand in Europe to bring HD DVD-R media to market.

Traxdata has today announced the launch of its HD DVD-R media, the eagerly awaited successor to the current DVD. This is the only HD DVD-R that is available to buy online and in-stores today, heralding the start of a new era in optical storage media. It is set to revolutionize the quality and volume of data that users can store on one disc.

For the first time, consumers with HD DVD players/recorders will be able to record and watch their favourite movies, programmes or sporting events that are broadcast in HD, providing improved clarity, image sharpness, colours and sound, opening the door to an exciting new world of entertainment. The HD DVD provides three times the amount of digital storage than a standard single layer DVD, offering a massive 15GB to enable users to literally store hundreds of the highest quality photos, music, videos or data.
If you'd like to read more, Traxdata's entire press release can be found here.