Toshiba has announced that they will be touring the US, promoting the launch of their HD DVD players.
Toshiba America Consumer Products, L.L.C. ("Toshiba"), announced today details of an integrated marketing communications plan to launch its line-up of HD DVD players. The Toshiba HD DVD players, models HD-XA1 and HD-A1, will be the first HD DVD players to hit the U.S. market and will begin shipping to retailers in
The multi-tiered initiative is designed to educate retail salespeople, provide them with support materials to aid in the sale of the HD DVD players and continue to increase consumer awareness of HD DVD players.
The tour starts on February 20th and will continue through April, stopping at more than 40 US cities along the way. If you'd like to read more about the HD DVD Tour, Toshiba's entire press release can be found here.
