In a last ditch effort to save HD DVD, Toshiba has paid nearly $3-million to run a 30 second commercial during the Super Bowl. According
to Home Media
Magazine, the ad will highlight Toshiba's HD-A3, HD-A30 and HD-A35 players.
Toshiba Corp. will feature HD DVD in a
scheduled Super Bowl XLII ad during the Feb. 3 telecast from Glendale, Ariz.
Jodi Sally, VP of marketing for the Toshiba Digital
A/V Group, confirmed the Japanese consumer electronics giant will run the 30-second ad as part of a marketing strategy intended to
reinvigorate HD DVD.
She said the spot would highlight the HD-A3, HD-A30 and HD-A35 players, which Toshiba recently cut the
retail prices.
The Blu-ray Disc Association (BDA) will not be running an ad during the Super Bowl. However, retailers
like Best Buy and Circuit City will be running their own to promote HDTV with specials that include a free Blu-ray player. If you'd like
to read more, the entire article can be found here.
