As most of you know, Walmart and Best Buy dropped the price of the Toshiba HD-A2 DVD Player to $99 last Friday. Unless you lived in Wisconsin (like me), where prices remained at $185, these players sold out in a matter of minutes. According to Video Business, this sale gave HD DVD's market share a major boost, with retailers selling more than 90,000 players between Friday and Sunday.
The HD DVD format significantly pumped its installed base over the weekend, as dueling store clearances sold an estimated 90,000 Toshiba players, according to sources close to retailers.

That tally covers Friday to Sunday sales of Toshiba’s second-generation HD-A2 model, which Wal-Mart and Best Buy sold for about $99 on Nov. 2. That’s $200 less than Toshiba’s $299 list price and $100 off widespread retail pricing of $199.

The $99 players made up most of the 90,000 units sold, a source said.
Blu-ray backers really need to get on the ball and cut the prices of their players. The holiday shopping season is already upon us and, with prices like this, consumers are going to go HD DVD. If you'd like to read more, the entire article can be found here.