Good news for
Blu-ray fans. Target has reportedly decided to promote the format through the upcoming holiday shopping season. According to an article
by the Associated Press, Target stores will start selling the Sony BDP-S300 in October and will display Blu-ray titles from three studio
at the end of aisles.
Target Corp., the nation's second-largest retailer, will start selling a Sony Blu-ray
high-definition DVD player during the critical holiday shopping period and feature the player along with Blu-ray discs in store displays,
dealing a potential blow to the rival HD DVD format.
The move, which the companies will formally announce Thursday, is another
step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format
will dominate the market.
Target said it will sell the Sony (nyse: SNE - news - people ) BDP-S300 for $499 in October and display
it along with Blu-ray DVDs from three studios, including Sony Corp. and The Walt Disney Co., at the ends of store
aisles.
Take note that Target isn't exclusively Blu-ray. The company still sells Toshiba's HD DVD players on their
website and the Xbox 360 HD DVD drive in stores. If you'd like to read more, the entire article can be found here.
