During the US launch of the PS3, Sony gave away 400,000 copies of 'Talladega Nights: The Ballad of Ricky Bobby' on Blu-ray. According to GamesIndustry.biz, Sony will continue the trend for the European launch of the PS3, giving 'Casino Royale' to the first 500,000 people to register the console on the PlayStation Network.
Sony has announced that the first 500,000 consumers to register their PlayStation 3 on the PlayStation Network after the console's European launch will receive a free copy of James Bond film Casino Royale on Blu-ray.
Sony's Darren Carter, VP of brand and consumer marketing, described it as a "phenomenal incentive" for consumers to sign up to the console's online service, which allows for free online gaming as well as downloadable content through the PS3 Store.
"Casino Royale not only makes the most of the features and capabilities of the Blu-ray format, but is one of the most exciting and entertaining movies to debut on Blu-ray this year," Carter added.
As much as I like Will Ferrell, I'd take Bond over Talladega Nights any day. If you'd like to read more, the entire article can be found here.
