Sony NEC Optiarc has announced the launch of its new European sales company, Sony NEC Optiarc Europe GmbH. The new company will go into operation on April 2nd and will handle sales and marketing for Europe, the Middle East and Africa.
Sony NEC Optiarc Inc., launches its new sales company, Sony NEC Optiarc Europe GmbH ("Optiarc Europe"). The European headquarters will be at Ismaning near Munich, Germany. Optiarc Europe, the optical disc drive specialist, will present itself to a broad public at CeBIT for the first time before officially starting to trade in the EMEA region on 2nd April 2007.
The new sales company will be a wholly-owned subsidiary of Sony NEC Optiarc Inc. ("Optiarc Japan") based in Tokyo, Japan. Optiarc Japan is invested by Sony Corporation (55%) and by NEC Corporation (45%), set up in April 2006. The joint venture company develops and manufactures optical disc storage drives. In the EMEA region the new company takes charge of sales and marketing activities of optical disc storage drive products manufactured by its parent company.
This is definitely good news for our European readers. Hopefully Sony NEC Optiarc will decide to tap into the American market and launch a sales company over here as well. If you'd like to read more, Sony NEC Optiarc's entire press release can be found here.
