Sony has announced that they are launching a new marketing
campaign to promote their high definition DNA, or "HDNA." The campaign will feature Peyton Manning and Dale Earnhardt, Jr. and will focus
on high definition products across multiple categories.
Sony Electronics launched its largestintegrated marketing campaign
in the U.S., centering on its high definitionDNA known as "HDNA."
The campaign, featuring Super Bowl MVP Peyton Manning of
theIndianapolis Colts and NASCAR's Dale Earnhardt, Jr., focuses on how Sony'shigh-definition technology in a variety of product
categories comestogether to bring consumers unparalleled HD entertainment experiences.
From its professional cameras and
projectors used by televisionnetworks and Hollywood studios, to BRAVIA high-definition televisions,Blu-ray players, camcorders, digital
cameras and notebook computers, noother company in the consumer electronics industry has the amount or degreeof high-definition expertise
that can be shared across so many productlines. In addition, Sony's "HDNA" extends to high-definition entertainmentcontent produced and
distributed by its sister companies in the motionpicture, television, music and videogame arenas.
Keep in mind that this
marketing campaign isn't focusing solely on Blu-ray. However, with the holiday shopping season on the way, the format will probably be
the focus of many of their ads. Full details on Sony's new marketing campaign can be found here.
