Sonic has announced the launch of Roxio Labs. According to their press release, this new website gives consumers early access to new software and technologies as well as a way to provide feedback.
Sonic Solutions (NASDAQ: SNIC), the leader in digital media software, today launched Roxio Labs, a customer and technology-driven initiative to rapidly bring innovative digital media technologies and services to Roxio's digital media-savvy customer base. Through the Roxio Labs Web site (http://labs.roxio.com), consumers will have the opportunity to try a wide variety of emerging technologies - developed both in-house as well as by 3rd parties - and provide valuable feedback that will help shape a new generation of compelling, web-connected, digital media software applications.
"Innovation is innate to the Sonic culture and has been a key component of our long-term strategy and successful track record of industry firsts," said Mark Ely, Sonic's executive vice president of strategy. "With Roxio Labs, we're building on this culture of innovation by enabling our global teams of digital media experts to rapidly develop exciting new products and services and deploy them directly over the web. In addition to providing applications that integrate into and complement our flagship Easy Media Creator and Toast platforms, Roxio Labs will launch a broad range of tools and technologies essential to today's digital media lifestyle."
Sonic already has a number of applications for download. Unfortunately, most of them are not free. More information on Roxio Labs can be found here.
