As many of
you know, Toshiba is currently offering instant rebates on their HD
DVD players. According to Video Business, these rebates have boosted player sales as much as tenfold and has made the HD-A2 the top
selling DVD player on Amazon.com.
Toshiba’s recent price drop on its HD DVD players and aggressive retailer pricing over the
holiday weekend have driven up sales as much as tenfold at some retailers.
Since Toshiba began offering a $100 instant rebate on
HD DVD players, sales have grown between fivefold and tenfold, depending on the retailer, said Jodi Sally, VP of marketing for Toshiba
America Consumer Products.
If the rebates weren't enough, Toshiba is giving away five HD DVD movies with each player
purchased. At these prices, this is a hard deal to pass up. If you'd like to read more, the entire article can be found here.
