Sales of the
PlayStation 3 have more than doubled in the weeks following a $100 price cut and the launch of a lower-priced version of the console.
According to Reuters, sales rose to 75,000 in the week of Oct. 29 and more than 100,000 in the following week.
U.S. sales
of Sony Corp's PlayStation 3 (PS3) more than doubled in the weeks following a price cut and the launch of a lower-priced version, the
company said on Friday, in a sign of changing fortunes for the game console.
Sony said it sold about 75,000 PS3 consoles in the
week of October 29 in the United States, and more than 100,000 in the following week, compared with weekly sales of 30,000 to 40,000
before.
Sony cut the U.S. price of its PS3 with an 80-gigabyte hard disk drive by 17 percent to $499 in mid-October. It started
selling a new model with a 40-GB hard drive on November 2 for $399 in an effort to ignite demand ahead of the crucial holiday
season.
While these price cuts have given PS3 sales a much needed boost, it still has a long way to go to catch up to
the Wii and Xbox 360. If you'd like to read more, the entire article can be found here.
