Plextor, a leading brand of high-performance storage and digital media solutions, announces plans to differentiate its ODD portfolio by offering a stand-alone optical storage device under the name of PlexEasy (PX-650US). With the PlexEasy, Plextor largely wants to target a new audience that is less familiar with PC but have a need to make backups of their precious data. The PlexEasy will be a compact 8x DVD writer that can be used without a PC, it will feature a built-in SD card reader and USB port which allows end users to make direct backups from data that is stored on SD Cards or on digital devices like tablets, smart phones, hard disks, flash drives, camcorders, and digital cameras.

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PlexEasy is meant to provide an easy and intuitive way for lesser- or lightly skilled end users to make reliable backups of their data without having to use a PC. It will support mass storage devices and the Picture Transfer Protocol (PTP), an image transfer technology integrated into many models of cameras and smartphones. For users, this means that PlexEasy can be used for burning photos directly from a camera (point-and-shoot or DSLR) or smartphone (iOS, Android, Blackberry etc.). The drive’s compatibility with mass storage devices enables the connection of MP3 players, flash drives, and external hard disks. Users are able to transfer videos, music, or other data from a device to DVD or from an SD card to an external storage device.

The drive is controlled directly by buttons located on the top and users can check the status of their operations through a LCD screen. With the touch of a button, invaluable memories filling up photo- and video files can be stored for safekeeping or for sharing with friends and loved ones. Or just by connecting the source device that they need to backup, users are automatically presented with a logical destination medium. Simplicity is the key here. Building upon Plextor’s prestigious optical drive technology, PlexEasy can also be connected to a PC or notebook, offering the full functionality of a high-end external DVD burner, with 8x writing speed and support for all types of CDs and DVDs. In standalone mode, the device is powered with a 5V /2A AC/DC adapter. To use it a standard external ODD device to their notebook all users need to do is connect it with the USB Y-cable that is shipped with the drive. The drive will draw its power from the USB ports of your PC. As a normal ODD drive with the added value of a stand-alone mode, even the advanced user will benefit from it.

Plextor will offer 2 years of ‘Fast Warranty Service’ in the EU, Norway and Switzerland for the PlexEasy (and 1 year carry-in in other countries). The Plextor PlexEasy’s (PX-650US) European launch is set in the first quarter of 2012. Further details on specifications, pricing, and availability will be announced then.