Panasonic has announced that they will be launching a Blu-ray Disc authoring service on July 1st. Using Panasonic's state-of-the-art Blu-ray Disc authoring equipment, movie studios will be able to produce titles with 1080p-quality video and advanced interactivity.
Panasonic, the brand for which Matsushita Electric Industrial Co., Ltd. is known, announced today that it will commence Blu-ray Disc entertainment title (for Blu-ray Disc read-only media, or BD-ROM) authoring service for movie studios at Panasonic Hollywood Laboratory (PHL) in Universal City, California on July 1. Optical discs, like Blu-ray Disc, or conventional DVDs, need to have their content authored as a step toward physical replication of the disc as an entertainment title.
As Panasonic and other electronics manufacturers plan to introduce Blu-ray Disc players this year, Blu-ray titles from the major movie studios are expected to become increasingly available for consumers. The BD-ROM authoring service launched by Panasonic will facilitate the production of Blu-ray Disc titles, so that consumers can experience High-Definition movie entertainment at home.
If you'd like to read more, Panasonic's entire press release can be found here.
