Looking to help consumers simplify and manage their living room entertainment experience, Sony today announced the  new BDP-CX960 and the “Elevated Standard” (ES) BDP-CX7000ES 400-disc Blu-ray Disc™ MegaChangers.

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The company also announced the BDP-S1000ES single disc ES player expanding the Sony’s Blu-ray Disc line to 13 models offering a broad set of performance and features.

The Blu-ray Disc MegaChanger models store and play 400 Blu-ray Discs, DVDs, and CDs, allowing consumers to relocate their disc library to a convenient, easy-to-access location.

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As demand for high performance and stable SSD continues to increase, A-DATA Technology Co., Ltd., a worldwide leader in high performance memory and Flash products, today expanded its XPG™ product line to include SX95 SATA II 2.5” SSD, designed for PC users who is seeking for killer speed and stable SSD storage.

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The XPG SX95 SATA II 2.5” SSD features new architecture and controller design, provide outstanding transfer rates up to 230MB/sec read and 180MB/sec write (256GB/128GB), thanks to the onboard DRAM cache buffer. Whereas, the lower-density SSDs with 64GB or 32GB perform up to 210MB/sec and 140MB/sec read/write speeds.

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Sonic Solutions® and Widevine today announced they are enabling the delivery of premium movies on USB flash memory devices. The self-contained CinemaNow USB Movie Drives™ will include an integrated media player as well as the necessary video codecs to enable instant high-quality PC playback of movie content offline. Once connected to the Internet, consumers can add the title to their Roxio CinemaNow® Digital Locker to access it on other ecosystem devices such as networked Blu-ray Disc players and connected televisions. Sonic expects the first drives to begin appearing at retail in the 4th quarter.

Widevine is providing Hollywood-approved digital rights management technologies to enable secure multiplatform playback while maintaining a convenient and positive entertainment viewing experience for consumers. Widevine and Sonic are collaborating on device-optimized content preparation and delivery.

"Our technologies are helping to ensure consumers get the Hollywood new releases they want along with the playback flexibility they crave," said Brian Baker, Widevine CEO. "The CinemaNow USB Movie Drives will be an ideal solution for Netbook and mobile phone manufacturers that want to enhance and differentiate their product offerings with premium entertainment."

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Today marks the official release of the Split Stick - a community designed double-sided USB drive. Everyone always tells you to keep your work and your personal life separate. Now you can maintain that divide with your files too.

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With the Split Stick, you can enforce the digital divide between office and personal, home and away, yours and hers, g rated and x rated, or whatever else you choose to separate.

Split Stick is the sixth product designed and developed by the quirky community since quirky’s launch on June 2nd. quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week quirky’s community collaborates to select and produce one new product idea. This week ends the development of the Split Stick and it is now available for sale at quirky’s online store for $19.99.

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a-data turbo series sdhc class 10.jpgAfter the exciting release of its 600X CF card at Computex 2009, A-DATA Technology Co. Ltd, the worldwide leader in DRAM module and Flash application products announced today another industry-leading memory card – Turbo series SDHC Class 10 memory card. It supports the new SD Association’s new class 10 specification with a dramatic performance improvement in recording cameras on the market today. With high transfer rate of Class 10, the card enables digital camera users to easily capture sequential shots that used to be hard to catch due to the limitation of memory card speed.

Have you ever experienced the disappointment of missing an irreplaceable moment such as the first step of your child simply because your digital camera could not keep up with the act? Some consider DSLR the solution to the problem, yet the daunting price on DSLR makes it less accessible for entry-level users. With A-DATA Turbo series SDHC Class 10 performing at a transfer rate up to 22MBps on devices supporting SD v.3.0, one could seize these important moments by recording every single move.

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Intel Corporation is moving to a more advanced, 34- nanometer (nm) manufacturing process for its leading NAND flash-based Solid State Drive (SSD) products, which are an alternative to a computer’s hard drive. The move to 34nm will help lower prices of the SSDs up to 60 percent for PC and laptop makers and consumers who buy them due to the reduced die size and advanced engineering design.

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The multi-level cell (MLC) Intel® X25-M Mainstream SATA SSD is aimed at laptop and desktop PCs and available in 80 Gigabyte (GB) and 160GB versions. SSDs are data storage devices found inside computers. Because SSDs have no moving parts they offer faster performance and greater energy efficiency and durability than traditional hard disk drives (HDDs). A draw for gamers, media creators and technology enthusiasts, SSDs have also played a key role in the emergence of ultra-thin and light notebook PCs that are becoming increasingly popular due to their design, size and longer battery life.

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Active Media Products (AMP), manufacturer of SSDs and unique USB drives including the Obama drive, today began shipping a WWF Polar Bear USB flash drive that is compatible with Windows® 7 and benefits WWF. Under its licensing agreement with WWF AMP develops and sells a series of portable USB flash drives in the likeness of endangered species, and contributes five percent of the retail price of this product line to WWF.

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The Polar Bear drive is a fun way to carry all your important data. Offered in capacities up to 16GB, the Polar Bear drive can store thousands of MP3 songs, photos and presentations and still have space for your favorite video clips. This precision crafted drive is an accurate 40:1 scale model of a real polar bear, and even has 'hair texture'. The non-toxic silicone rubber casing is completely free of PVC, lead and mercury - toxic materials commonly found in USB drives. The keychain hole in the tail is perfect for attaching the Polar Bear drive to a keyring, backpack or briefcase. The drive can stand on all fours or, at only 2.6 inches long and 1.5 inches tall, is small enough to carry in your pocket.

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Plextor (www.plextor.com), a leading developer and manufacturer of high-performance digital media equipment, announces the new PX-B320SA Internal BD Combo Super Multi Drive. The drive features Blu-ray read speeds of up to 8X and comes standard with CyberLink’s BD Suite software package, which includes the new TrueTheater™ HD technology to provide users with the latest in high-quality movie playback.

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This 8X Blu-ray reader plus Super Multi DVD+RW drive gives consumers an all-in-one solution for playing Blu-ray discs, while maintaining the capability of archiving data onto CD or DVD.  Bundled with CyberLink’s TrueTheater™ HD technology, consumers can easily boost DVD video and audio quality to achieve HD-like results and smoother playback.

“We’re pleased to be able to offer consumers a versatile, multi-feature drive that offers faster Blu-ray read speeds as well as a way to burn data to CD or DVD,” said Christine Hsing, Marketing Manager at Plextor. “Additionally, having Cyberlink’s BD Suite software included will make it easy for consumers to enhance existing DVD content using the same drive.”

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Lexar Media, a leading global provider of memory products for digital media, today announced its revved-up line of Crucial solid-state drive (SSD) products – the fastest, highest capacity Crucial SSDs to date. The most dramatic change in this new generation of Crucial SSDs is the blazing-fast read and write speeds. The flagship 256GB Crucial M225 SSD screams at an impressive 250MB/sec read speed and a 200MB/sec write speed.

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The new Crucial SSDs enhance system performance by improving operating system boot and application load times. They also utilize a SATA 2.0 (3Gb/s) interface and feature MLC NAND flash components housed in an industry standard 2.5-inch drive enclosure, making a Crucial M225 SSD easy to install.

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In a groundbreaking move that promises to further elevate and differentiate the Blu-ray user experience, Universal Studios Home Entertainment today announced a plan to deliver an extensive array of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases that can be accessed via companion applications from the App Store.

This industry-leading functionality will launch on Apple's APP Store on July 28, 2009, coinciding with the 2-Disc Special Edition Blu-ray release of the box-office smash Fast & Furious. For the first time ever, iPhone and iPod touch users will have the ability to control interactive content on their Internet and Wi-Fi connected Blu-ray players for a more enhanced and unique experience. Later this year on select Universal releases, consumers will also be able to access bonus content found on their Blu-ray disc and download it into their iPhone or iPod touch to watch features on-the-go; use the devices as a virtual remote to control their Blu-ray disc features; and/or access additional detailed information about the film, its cast and more while watching the movie. Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.

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