transcend_128gb_sdxc_card.pngTranscend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today announced the company's first 128 GB SDXC memory card. Perfect for consumers who need vast storage space and high-speed performance, Transcend's new 128 GB Ultimate Series Class 10 SDXC cards boast an incredible amount of storage capacity for extended Full HD video recording, and help improve camera response with ultra fast transfer rates up to 22 MB/s.

To meet the increasing capacity demands of professional-quality photos and videos, Transcend's SDXC cards provide an enormous 128 GB of storage space. Each 128 GB SDXC card can store a full 32 hours of 1080p High-Definition footage (based on 1920 x 1080 9Mbps H.264 AVC compression) or over eight thousand high-megapixel RAW images (based on 14 MB total size), eliminating the need to pause and switch memory cards during recording sessions or photo shoots. Additionally, with the use of the exFAT file system that supports files larger than 4 GB, today's professional photographers and videographers can enjoy prolonged periods of burst-mode shooting and nonstop 1080p HD or even 3D video recording.

Optimized for use with today's high-performance equipment, Transcend's Ultimate 128 GB SDXC cards fully comply with the SD 3.0 Class 10 speed rating, which guarantees write speeds of at least 10 MB/s. However, thanks to their use of premium quality NAND flash chips, these cards can achieve extraordinarily fast read/write speeds of up to 22/16 MB per second. This not only allows users of digital single lens reflex cameras (DSLR) and HD camcorders to easily capture fast-moving subjects in stunning detail, but also greatly reduces wait time when copying, saving or uploading stored content.

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Renesas Electronics Corporation, a premier provider of advanced semiconductor solutions, today announced the availability of its SuperSpeed USB (USB 3.0) hub controller system-on-chip (SoC), the µPD720210, for use in hubs that enable connection of multiple devices supporting the USB 3.0 standard, such as PC peripherals and digital TVs.

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The USB interface standard has been widely adopted worldwide. The recent proliferation of video content and large-capacity recording media has increased demand for interfaces capable of handling higher data transfer rates. In response, new products are coming to market with support for USB 3.0, which delivers speeds 10 times faster than the 480 megabits per second of USB 2.0 speeds. Adoption of USB 3.0 in non-PC products, such as digital consumer electronics, is growing due to factors such as the appearance of solid state drives (SSDs), which allow reading and writing of data at faster speeds than conventional hard disk drives (HDDs), and chipsets with a built-in USB 3.0 host controller.

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WD, a subsidiary of Western Digital Corp. today announced it is sampling a 5mm-thin hard disk drive featuring hybrid technology. WD has developed hard drives slim enough for integration into today’s thinnest notebook PCs, which provide high-capacity storage and robustness while featuring instant-on and application performance similar to today’s client solid state drives (SSDs). The new technologies will be showcased during WD’s Investor Day, Sept. 13, 2012.

“Mobile devices are becoming smaller, thinner, lighter and more responsive,” said Matt Rutledge, vice president of client storage solutions at WD. “Working with our technology partners, WD has developed new 5 mm hard drives that enable high capacity storage along with excellent performance and superior economics to allow our customers to expand their thin offerings.”

With device volumetric efficiency a key concern for system makers, WD began shipping 7 mm height hard drives for thin-profile notebooks earlier this year (historically, standard notebook hard drives have been 9.5 mm). WD 5 mm hybrid hard drives will enable the market’s thinnest computers to offer 500 GB of capacity, utilizing almost 50% less volume compared to current 9.5 mm hard drives and at one tenth the cost of similar capacity SSDs.

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adata_dashdrive_choice_uc500.pngADATA Technology Co., Ltd. today announces the launch of the DashDrive Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design as well as striking colors, once again, demonstrating ADATA’s determination and ability in bringing style and flair to the realm of digital storage.

The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching design allowing users to carry their ‘memories in a bottle’ with confidence and pride. The UC500 is small and is easy to carry with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 Gigabytes ensure ample storage space for treasured personal data.

After announcing the company’s new product family in June, ADATA has moved quickly to release products that embody speed and portability signified by the DashDrive name. Products in the DashDrive Choice group showcases the industry’s most elegant designs, and are targeted towards fashion-conscious users who see the purchasing of digital accessories as an opportunity to make a personal style statement.

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Sony today announced that its next-generation Optical Disc Archive storage system will start shipping across Asia Pacific in October 2012. Unveiled at IBC 2012, this system provides guaranteed intergenerational compatibility and ultra-reliable long-term storage, and is at the heart of Sony’s vision to create a complete archiving solution for broadcasters, motion picture companies and production houses.

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Sony also announced that it is developing a new robotic library, the ODS-L10, which can contain up to two drives and a maximum of ten media cartridges. Planned to be available in the beginning of 2013, the ODS-L10 will form part of a full line-up of solutions that include an even larger and expandable robotic library, currently in development. In addition, Sony today unveiled a new logo mark for the Optical Disc Archive system. Any compatible hardware product as well as storage media which meet the specification will now carry the new Optical Disc Archive logo.

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apacer_ah135_usb_flash_drive.jpgPeople always crave for a peace of mind to balance their busy life. Apacer converts such passion for the nature into the design by launching AH135 flash drive. It captures the image of a tree— reminiscent of swaying trees and lush leaves — and shows respect for the nature. Tiny as a key, AH135 features the advanced COB technology as well as a metallic touch. Certified with Grade 7 standard of IEC 60529 (IPX7), AH135 boasts the waterproof function, striking a perfect balance between technology and nature.

AH135 captures the image of a tree embracing the breeze. The metallic branches display the strength of a solid tree trunk and the beauty of its fine lines. The shape of hollowed-out leaf conveys richness of leaves and reminds people of sunshine gleaming through the treetops and casting a shadow onto the ground. “We try to use a simple image to show how beautiful a tree is,” Grace Lo, Associated Vice President of Apacer Commodity Business Unit said, “despite the compactness, users can imagine vividly the beauty of breeze blowing through the trees and the vitality of flourishing leaves.”

Delicacy comes from details. AH135 is made of zinc alloy, presenting boutique-like quality and touch. More than an aesthetic design, the hollowed-out look of AH135 can not only be used as grommets for users to attach a bracelet or strap but fit ergonomic concept with increased surface friction for easier plugging/ unplugging.

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QNAP Systems, Inc. today officially launched its latest business-class TS-x69L series Turbo NAS. The new TS-x69L series, available in 2, 4, 5, 6, and 8-drive versions, is powered by a high performance dual-core Intel Atom processor, equipped with 1GB DDR3 RAM, which can be upgraded to 3GB optionally. With support for SATA 2.5", 3.5" HDD and SSD up to 4TB, and with dual USB 3.0 ports for high-speed backup, the TS-x69L NAS series is compatible with Microsoft Windows OS, Linux/UNIX, and the latest Mac OS X Mountain Lion, and provides the levels of performance and high-capacity storage required by SMB users.

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The TS-x69L series is equipped with 512MB DOM (Disk on Module) with dual firmware image design for system downtime prevention. In the event of corrupted firmware caused by accidental power loss during system boot, the NAS will boot with the backup firmware and then automatically recover the failed one for continuous system uptime.

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lacie_2big_4big_quadra.pngToday LaCie announced that its professional 2big and 4big Quadra multi-bay RAID solutions, designed by Neil Poulton, now feature USB 3.0 technology. LaCie completely re-engineered these external storage solutions for optimized performance with new Mac computers. Thanks to UAS (USB-Attached SCSI Protocol) compatibility and 7200rpm hard drives, these products reach speeds up to 210MB/s and 245MB/s respectively. With these speeds the user can transfer 10GB of data in less than one minute.

The LaCie 2big Quadra USB 3.0 and LaCie 4big Quadra USB 3.0 are ideal storage solutions for intensive content creation, secure backup, or massive desktop storage. With speeds twice as fast as Firewire 800 these products help professionals get their work done faster. Video editors can play back multiple HD video streams at the same time with Final Cut Pro X™ or Premiere®. Additionally, photographers can browse large photo libraries and edit in Apeture® or Lightroom® 4 without delay.

The LaCie 2big and 4big Quadra offer seamless cross-platform compatibility in any work environment. With USB 3.0 these products are a great companion for a new MacBook Pro®, MacBook Air® or PC. Backwards compatibility with USB 2.0 means the user can connect the product to any standard computer. Plus, two FireWire 800 connections let the user daisy chain other external storage or A/V peripherals.

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owc_mercury_accelsior_pcie_controller_card.pngOther World Computing today introduced the OWC Mercury AccelsiorM, a Mac and PC-bootable, fully supported PCIe controller card that accepts any standard 50mm mSATA Solid State Drive. By utilizing the fastest data interface available in a Mac Pro or PC—the PCIe slot—the Mercury AccelsiorM can offer data transfer speeds that exceed 3Gb/s SSDs….up to 380MB/s.

As easy to install as a memory module, yet robust enough to handle the rigors of professional multimedia production environments, the half-height AccelsiorM card is the clear choice for Mac Pro and PC owners who desire the maximum performance from their 3G data bus-based machines. Waiting for I/O-intensive apps like Photoshop, Final Cut Pro, or Avid Pro Tools to render, capture or process will become a distant memory; business critical applications are given an instant boost; and game level loading, object streaming, and save times can be reduced for more play time and less waiting.

The OWC Mercury AccelsiorM PCIe controller card is AHCI compliant, so no drivers are required for a truly Plug and Play performance-boosting solution. Besides having the ability to turn a computer into a speed demon, this high-performance PCIe controller card is the only Mac-bootable, Mac supported card available.

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WD, a subsidiary of Western Digital Corp., today introduced its newest version of My Passport line of portable hard drives for PC and Mac with the debut of My Passport Edge. The My Passport Edge and My Passport Edge for Mac feature 500 GB of storage and a USB 3.0 interface for fast read/write speeds to help consumers effectively manage, share and enjoy digital content everywhere they go. Its sleek, ultra-slim design makes transport easy and convenient while a variety of security features protects the drive's content from unauthorized access.

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The My Passport Edge for Mac portable hard drive complements popular MacBook® computers and MacBook Air® computer designs with an all-aluminum exterior to protect the drive and its contents from everyday bumps. The My Passport Edge for Mac is also compatible with Apple Time Machine® for added peace-of-mind and seamless operation out of the box with one’s Mac computer.

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