A new survey conducted by the NPD Group has found that consumers who have purchased a video on DVD or Blu-ray Disc are enthusiastic about the Digital Copy feature available on many new releases. The survey found that one third of DVD or BD buyers in the U.S. were aware of the Digital Copy feature. Of those who had already purchased a Digital Copy version, more than 80% were interested in buying another with this feature. Consumers also made it clear that they prefer to receive a digital copy on a video they've purchased, rather than downloading it from the Internet.
According to NPD more than half of DVD or BD buyers have watched a full-length TV show or movie on a portable device. One-third of DVD or BD buyers in the U.S. are aware of the Digital Copy feature. Three out of four DVD or BD buyers who view movies or TV shows on a portable device expressed interest in buying a physical disc with Digital Copy. More than 80 percent of consumers who have already purchased a Digital Copy version claimed they were interested in purchasing other titles published with this feature.
“At this point every major studio is offering video buyers the option for a portable, digital copy of films and TV shows,” said Russ Crupnick, entertainment industry analyst for NPD. “For consumers who don’t have the time or know-how to download full-length movies or TV shows, Digital Copy provides a flexible and safe solution for transferring a legal version from a purchased disc to a portable device.”
By large margins consumers prefer to receive a digital copy on a video they’ve purchased (79 percent), rather than by downloading from the Internet (21 percent). Among consumers who are interested in the feature, 38 percent also pointed to the benefit of having the disc as a back-up for their Digital Copy. In addition, 27 percent of interested consumers said they’d be more inclined to buy a portable device, in order to take advantage of the Digital Copy feature.
