Forrester Research released a new report on Monday, stating
that the battle between Blu-ray and HD DVD is likely to run another 18 months. As Reuters reports, consumers are waiting for prices to
come down and for the format war to end before buying a next-gen player.
Sales of next-generation DVD players are not seen
as likely to take off for another 18 months as consumers are still waiting for prices to fall and for the battle over two competing
technologies to be resolved.
Referring to the high-definition DVD format war between HD DVD and Blu-ray, Forrester Research said
in a report on Monday that while the two camps have "been fighting what seems to be a war of attrition for consumers' hearts and minds,"
few consumers are warming to either type of device.
The report also states that Blu-ray will eventually win out over HD
DVD. However, the Blu-ray camp will need to cut prices to do so. If you'd like to read more, the entire article can be found here.