Netflix and LG announced today they are developing a set-top box
that will allow consumers to stream movies and other programming directly to their televisions. While details are still sketchy,
technology for this new service will be embedded in a networked player planned for the second half of 2008.
Netflix Inc.
(Nasdaq: NFLX), the world's largestonline movie rental service, and LG Electronics, a global consumerelectronics leader, today announced
they are joining forces to develop aset-top box for consumers to stream movies and other programming from theInternet to HDTVs --
bypassing the need to use a personal computer.
The collaboration is expected to deliver a compelling new online
homeentertainment service via technology embedded in an LG networked playerplanned for the second half of 2008. Today's announcement
sets the stagefor next week's 2008 International Consumer Electronics Show (CES(R)),which will emphasize digital content as well as
hardware solutions.
While Netflix and LG have not revealed any details regarding price, Home Media Magazine
is reporting that the set-top box will cost about $799. If you'd like to read more, the entire press release can be found here.
