Memorex recently announced their new SimpleSave DVDs. Using
this all-in-one back-up solution, consumers can automatically find, organize and back up their photos and music just by inserting the
SimpleSave disc into their DVD drive. The software automatically launches from the disc, finds the designated file types on your PC and
burns them onto the very same SimpleSave disc.
It's recording media... It's software... It's an all-in-one back-up solution.
Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE: IMN), today introduces the first
optical disc to provide an all-in-one back-up solution for photos and music. Memorex SimpleSave DVDs automatically back up precious
photos and favorite tunes from your PC to a DVD disc.
According to Harris Research, 96 percent of consumers do not regularly back
up their computers because they see the process as confusing, overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do
it all for you. Use SimpleSave:Photo to find and save digital images on your PC. Use SimpleSave:Music to do the same for audio files.
Each disc has 4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000 songs based on average file
sizes.
Memorex SimpleSave DVDs will be available at retail starting in April. Full details can be found here.
