Memorex
announced today that they will be bringing Labelflash DVD media to the U.S. and Canadian markets. Similar in concept to HP's LightScribe
technology, Labelflash lets you burn graphics and text onto the tops of special DVD discs.
Memorex,the leading brand of optical media at U.S.retail and a portfolio brand
of Imation Corp (NYSE: IMN),today expands its specialty optical media product familywith the addition of Labelflash technology. Memorex
brings Labelflash DVD media to U.S.and Canadian retail, enabling the consumer to use this advanced technology to create custom
high-resolution DVD disc designs. Consumers and prosumers alike can now create custom photo and video DVDs in sharp, deep blue,
monochromatic designs using Memorex Labelflash DVD-R discs and a Labelflash-enabled drive.
“Labelflash is the elite solution for
consumers and prosumers seeking to add finely detailed disc designs to their keepsake DVDs,” said Carla Pihowich, director of marketing,
Imation. “With Labelflash DVD-Rs, consumers have another solution to take their digital creations to a new level of design and
personalization that can resist damage from smudges, scratches and the test of time.”
Memorex's Labelflash DVD media
will be available this month and is priced at $14.99 for a pack of 10. Full details can be found here.
