If you've been following the Nielsen VideoScan sales data published by Home Media Magazine, it shouldn't be too surprising that they've declared Blu-ray the winner for the 1Q of 2007. According to their stats, 70% of the high-def discs purchased during 1Q were Blu-ray while only 30% were HD DVD.
Of the high-definition discs consumers bought in the first quarter of this year, 70% were Blu-ray Discs and just 30% were HD DVDs, according to sales figures provided by Home Media Magazine's market research department.
Blu-ray took the lead in February, and its percentage of total sales accelerated to the point that, in March, the format accounted for nearly three out of every four high-def discs sold.
While HD DVD backers are hoping that new releases and cheaper players will narrow the ever widening sales gap, they're going to need more than a mass buy by fanboys to pull it off. If you'd like to read more, Home Media Magazine's entire article can be found here.
