Earlier this year, we reported that two Warner Bros. engineers filed a patent for a triple format disc capable of holding Blu-ray, HD DVD and standard DVD content. It appears that the company is putting this technology to use. According to a report by CNET, Warner Bros' new True HD discs will contain content in both HD DVD and Blu-ray formats.
Warner Bros., which helped popularize the DVD more than a decade ago, plans to announce next week a single videodisc that can play films and television programs in both Blu-ray and HD DVD, the rival DVD technologies.

Warner Bros., a division of Time Warner, plans to formally announce the new disc, which it is calling a Total HD disc, at the Consumer Electronics Show in Las Vegas on Tuesday.
If you'd like to read more, the entire article can be found here. Add a comment
Over the last year or so, there have been rumors that LG was working on a combination HD DVD/Blu-ray player. It appears that these rumors were true as the company has announced that they will be unveiling a dual-format player at this year's CES.
LG Electronics(LG), a leader in consumer electronics and mobile communications, announced that it will launch the world's first dual-format high-definition disc player, capable of playing both Blu-ray Disc and HD DVD content.

The unit will be released in the United States in early 2007. Details will be provided at the 2007 International Consumer Electronics Show (CES), held January 8-11 in Las Vegas.

LG expects this technological breakthrough to end the confusion and inconvenience of competing high-definition disc formats for both content producers and consumers.
LG doesn't provide a lot of details about their new player. However, with CES kicking off in a few days, we'll probably hear more. In the mean time, their entire press release can be found here. Add a comment
DigiTimes has reported that EVD (Enhanced Versatile Disc) players are not selling well in China due to high prices and limited availability of titles.
Gome, China's largest consumer electronics retail chain, has been actively promoting the sale of players of EVD (enhanced versatile disc), a China-developed DVD format, but sales have been slow due to relatively high prices, according to industry sources in Taiwan.

Although retail prices of EVD players have been lowered from 1,000 yuan (US$128) to below 700 yuan (US$89), they are still much higher than the 200-300 yuan for a DVD player, the sources pointed out. In addition, there is limited availability of EVD titles, which are all produced by studios in China, since EVD has not gained support from Hollywood movie studios, the sources indicated.
With Hollywood putting their support behind Blu-ray and HD-DVD, I'd be very surprised to see any major releases on EVD format. If you'd like to read more, head on over to DigiTimes. Add a comment
Silicon Optix sent out a press release earlier today, announcing that its Reon-VX HQV video processor will be featured in Toshiba's high-end HD DVD player, the HD-XA2.
Silicon Optix, the leader in programmable video processors, announced today that its Reon-VX HQV video processor will be featured in Toshiba's new top-of-the-line HD DVD player, the HD-XA2.

"As a reference standard for high-end video, HQV's video processor complements Toshiba's HD-XA2 HD DVD player with the capability to produce amazing detail and clarity from high-definition (HD) material," said Jodi Sally, Vice President of Marketing, Toshiba America Consumer Products Digital A/V Group.

HQV's true 1080i-to-1080p HD deinterlacing delivers the sharpest, most detailed HD images possible by employing per-pixel motion-adaptive algorithms and a sophisticated multidirectional diagonal filter that ensures video free of jaggies. The powerful HQV processing engine also provides per-pixel motion-adaptive noise reduction, detail enhancement, and advanced scaling to deliver premium-quality upconverted SD material.
More information on Silicon Optix's HQV video processor can be found here. Add a comment
Sonic has announced that they are working with Toshiba to support authoring facilities using Scenarist for the creation of HD DVD titles. As part of the deal, Sonic will provide Toshiba's emulation and verification technology to European Scenarist users.
Sonic Solutions (NASDAQ: SNIC), the leader in digital media software, today announced a new collaboration with Toshiba Corporation, a world leader in high technology, to support European content holders and professional authoring facilities using Sonic's industry-leading Scenarist authoring systems for the creation of HD DVD titles. As part of the initiative, Sonic will distribute Toshiba's HD DVD emulation system and software verifiers that provide professional authoring facilities with an extensive set of utilities for testing title features and compatibility prior to replication. The combination of Sonic's authoring expertise and Toshiba's tools and technology will help bring a truly dynamic HD DVD movie-viewing experience to European consumers.
If you'd like to read more, Sonic's entire press release can be found here. Add a comment