DigiTimes has reported that EVD (Enhanced Versatile Disc) players are not selling well in China due to high prices and limited availability of titles.
Gome, China's largest consumer electronics retail chain, has been actively promoting the sale of players of EVD (enhanced versatile disc), a China-developed DVD format, but sales have been slow due to relatively high prices, according to industry sources in Taiwan.

Although retail prices of EVD players have been lowered from 1,000 yuan (US$128) to below 700 yuan (US$89), they are still much higher than the 200-300 yuan for a DVD player, the sources pointed out. In addition, there is limited availability of EVD titles, which are all produced by studios in China, since EVD has not gained support from Hollywood movie studios, the sources indicated.
With Hollywood putting their support behind Blu-ray and HD-DVD, I'd be very surprised to see any major releases on EVD format. If you'd like to read more, head on over to DigiTimes.