With HD DVD and Blu-ray hogging most of the spotlight, its easy to forget that there is a third high-def format available. New Medium Enterprises (NME) announced today that HD VMD players are now shipping in the U.S. and can be purchased from PCRush.com and NMEStore.com for less than $200.
New Medium Enterprises(NME) (OTC Bulletin Board: NMEN) today at International CES 2008 announcedHD VMD players are shipping into the U.S. market. HD VMD is deliveringmaximum-HD 1080p high-quality players to consumers for a groundbreakingMSRP of $199 via PCRush.com and NMEStore.com. All orders for HD VMD playersin January will come with two complementary titles, "Mother Ghost" starringJames Franco and cult hit "Cutting Room."

Shipping since December, HD VMD discs and players stand torevolutionize the high-definition disc market, providing consumers with thebest possible HD experience. HD VMD's ground-breaking innovation is itspatented multi-layer disc, which allows for the utilization of proven redlaser technology to provide high definition, versus blue laser technologythat competitors are forced to use due to disc space limitations. With onlyone laser (red), HD VMD players can upconvert existing DVD collections forbetter viewing quality, as well as play true high definition content.
While an affordable alternative to Blu-ray and HD DVD, HD VMD is coming late to the party. The format has very little support from Hollywood and only a few retailers have agreed to carry HD VMD titles and players. Needless to say, it would take a miracle for HD VMD to top Blu-ray to become the dominant high-def format. If you'd like to read more, NME's entire press release can be found here.