With
Blockbuster deciding to back Blu-ray, many people are declaring it the winner of the format war. This hasn't phased the HD DVD
Promotional Group. According to a report by bit-tech.net, the group's vice president, Ken Graffeo, is confident that HD DVD will still be able to pull of a win
in the end.
Ken cited the fact that HD DVD is still being offered in the original 250 stores and through Blockbuster’s
online rental service. He claims that those 250 stores are stores where there are large numbers of early adopters and the latter, he
believes, is Blockbuster’s major growth market.
Thus, he is not fazed by Blockbuster’s decision. In fact, we’d go so far as to
say that this is potentially a bigger win for Blu-ray than it is a loss for HD DVD, based on the figures he’s given to us.
He
remained adamant that HD DVD was on top at the moment and claimed that dedicated HD DVD set top boxes are outselling Blu-ray set top
boxes at a rate of three to one in the US. In the last six weeks, the Promotional Group has sold over 50,000 HD DVD set top boxes on
promotion in the US, proving that once the price is right, consumers will buy into the technology.
If you'd like to read
more, the entire article can be found here.
