While HD DVD has been dominating the market in Europe, the Playstation 3 and its built in Blu-ray player will hit stores in a little more than a week. To help fend off the invader, Studio Canal, Universal, Toshiba and Microsoft have rallied together, forming the European HD DVD Promotional Group. Like its counterparts in North America and Japan, the group will work to promote the format and co-market HD DVD hardware.
At a press conference at CeBIT 2007, Studio Canal, Universal, Toshiba and Microsoft were on stage to announce the formation of a new trade organization, the European HD DVD Promotional Group, Ltd., which will include movie studios, distributors, consumer electronics companies, IT companies, PC makers, disc replication companies and authoring houses companies throughout Europe and around the globe. As the European counterpart to the North American HD DVD Promotional Group and working with the HD DVD Promotion Group originally organized in Japan, the new non-profit organization completes the global promotion structure for HD DVD, working to educate consumers on the quality and value of the format.
"After a strong year in North America and Asia, HD DVD is drawing attention in Europe, with unrivaled quality and affordable prices," said Ken Graffeo, Executive Vice President, HD Strategic Marketing, Universal Studios Home Entertainment. "HD DVD is the most recognized brand name worldwide for high definition packaged media and we now have a strong group of companies behind it, from hardware manufacturers to studios and distributors."
While HD DVD releases have been a bit slow as of late, more than 600 titles are expected to be on store shelves by the end of 2007. If you'd like to read more, the entire press release can be found here.
