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SanDisk Corporation, a global leader in flash memory storage solutions, today announced that it is developing flash memory cards based on the new CFast2.0 specification introduced today by the CompactFlash Association (CFA). The new specification enables next-generation photo and video applications by delivering up to four times faster performance than the CompactFlash memory cards currently used in DSLR cameras and other imaging devices.
"CFast2.0 memory cards will help drive the future of professional photography and video-recording applications," said Shuki Nir, senior vice president and general manager, Retail, SanDisk. "With the CFast2.0 specification's unparalleled performance, flash memory can now enter new markets such as high-definition TV and even cinema production."
Ideal for Next-Generation Professional Video Applications
Professional video applications are growing more powerful than ever before, with 2K video enjoying widespread use and full-frame 4K video already gaining adoption in high-end production environments. These next-generation video applications can produce videos with incredibly high resolutions and large file sizes. The CFast2.0 specification supports advanced video applications through higher interface bandwidth and much higher levels of Video Performance Guarantee to meet the requirements of 2K/4K digital intermediate compressed production environments.
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PNY Technologies, Inc., a worldwide leader in memory products, today announced the newest addition to their pen drive product line, it's the innovative Opener Attache USB flash drive. The Opener Attache is a high speed data storage device with a built in handy bottle opener for opening your favorite beverage, perfect for gadget lovers on the go.
The integrated bottle opener mechanism, encased in stainless steel and durable structure, opens the toughest of bottle caps quickly and easily. It also doubles as a hook that can be conveniently attached to key rings or backpacks for the ultimate portable use. The water resistant and shockproof body protects important data for long and continued use.
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Lexar, a leading global brand of flash memory products, today announced the new Lexar Multi-Card 25-in-1 USB 3.0 Reader, a versatile, all-in-one solution for quick and reliable file transfers from 25 of the most popular memory card formats. The reader provides five slots compatible with popular card formats such as CompactFlash, Secure Digital, including newly added support for Secure Digital Extended Capacity (SDXC) cards, Mobile, Memory Stick and xD-Picture cards. The reader is also backwards compatible with USB 2.0 ports, can read multiple cards simultaneously, and provides card-to-card file transfer. For additional information about the Lexar Multi-Card 25-in-1 UB 3.0 Reader, visit www.lexar.com.
“The Lexar Multi-Card 25-in-1 USB 3.0 Reader is an excellent choice for anyone with various memory card formats looking to quickly and easily transfer multiple files,” said Manisha Sharma, director of product marketing for cards, Lexar. “Over the years, consumers have upgraded their cameras and photography equipment, leaving them with a variety of card formats. Because this reader is compatible with multiple variations of cards, consumers can now shoot a whole vacation or sporting event using all of their devices knowing they’ll be able to quickly transfer and manage their photos and videos when they get home.”
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Lexar, a leading global brand of flash memory products, today introduced the Lexar High-Performance microSDHC UHS-I and microSDXC UHS-I memory cards for smartphones, tablets, and sports camcorders. The UHS-I cards carry a Class 10 speed classification, and deliver read transfer speeds up to 300x (45MB per second), allowing users to quickly capture, store, play back, and transfer their favorite media files, including 1080p full-HD and 3D video.
Designed for adventure seekers and adrenaline junkies, these cards enable outdoor enthusiasts to capture up to eight hours of their greatest moments in HD and share it with friends faster. Users can also store up to 24,800 photos or 14,200 songs, and when paired with the included USB 3.0 reader, get fast transfer rates from their memory card to their PC or Mac® computer.
“Mobile devices are increasingly being used to capture all of life’s important moments, and the expectation to capture high-quality video is becoming the norm, so people need a reliable and efficient way to store and manage this content,” said Manisha Sharma, director of product marketing, Lexar. “High-capacity, high-speed storage solutions like the Lexar High-Performance microSDHC UHS-I and microSDXC UHS-I cards give people the right mix of capacities and transfer speeds to let them record these events and relive them later, quickly and easily.”
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Lexar, a leading global brand of flash memory products, today introduced the industry’s first 256GB Secure Digital Extended Capacity (SDXC) UHS-I memory card, the Lexar Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0 specification to dramatically accelerate workflow and allows photographers to capture, store, and transfer a large number of high-quality photos and extended lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read transfer speed of 60MB per second. When paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader, the Professional 400x SDXC card quickly and reliably transfers images and video from the memory card to the computer.
“Professional photographers and videographers are being tapped to capture more HD video, in addition to still photos, when out on assignment. These new demands often leave them with less time and resources to shoot,” said Manisha Sharma, director of product marketing, Lexar. “High-performance, high-capacity cards like this one enables these photographers to gain back time normally wasted on changing cards or transferring images.”
“By utilizing Micron’s industry-leading, 128Gb, 20nm NAND flash memory process technology, Lexar is the first to market a 256GB SDXC card,” said Wes Brewer, vice president, products and technology for Lexar. “Using a combination of creative die-stacking techniques and uniquely engineered firmware in our UHS-I capable controller, we were able to design and produce this product sooner than our competition. With the introduction of this product, we have achieved the optimal blend of price and performance desired by our retail and non-retail customers.”
