While Blu-ray has struggled to catch on with consumers, the folks at Disney have high hopes for the format. In a recent interview, Disney vice president of Blu-ray and DVD creative production, David Jessen, forcasted that sales of Blu-ray discs in the U.S will overtake DVDs within two years. Jessen also expects Blu-ray to succeed in Europe and other overseas markets. However, it could take as long as 4 years.
Walt Disney Co., the second-largest U.S. media company, forecast sales of high-definition Blu-ray discs in the U.S. will overtake DVDs within two years.
Consumers will adopt the new technology "much sooner than we think," David Jessen, Disney vice president of Blu-ray and DVD creative production, said in an interview in Milan today. "It's right on the verge of becoming really big in the U.S., where in two years Blu-ray will eclipse DVDs."
