While Digital Playground dropped Blu-ray in favor of HD DVD earlier this year,
the adult film studio has had a change of heart. Due to pressure from Playstation 3 owners, Digital Playground will release its first
Blu-ray title, Pirates, later this year.
Digital Playground founder Joone says the decision hinged on cost. “The
advantage of HD DVD over Blu-ray is the cost factor, both in manufacturing and the players,” he says, adding that the rest of the porn
industry is “basically behind HD DVD because of manufacturing costs. It costs a lot more to put out a title on Blu-ray.”
HD DVD
has done well for Digital Playground, and the company claims to have an 80-percent share of the market for HD porn. Joone says that about
one-third of the publisher’s video shipments are now HD.
So why go with Blu-ray? Joone explains, “A lot of people were emailing
that bought a PlayStation and they were basically saying, ‘When are you guys going to release Blu-ray?’ They really have no preference
in format yet because it’s so now. When it comes down to image quality, there is no difference between the two.”
While
the image quality is the same, Digital Playground is taking full advantage of Blu-ray's extra capacity. The extras on the Blu-ray
version Pirates will be in 1080p instead of the standard def content found on the HD DVD release of the movie. If you'd like to
read more, the entire article can be found here.
