ArcSoft isn't the only company demonstrating their software at IFA. CyberLink has announced that they will be showcasing their full range of multimedia burning and playback products.
CyberLink Corp. (5203.TW), a world leader in digital home solutions, is showcasing its complete media solutions for high-definition discs at IFA 2007, Germany. In cooperation with leading hardware providers of both Blu-ray Discs and HD DVDs, CyberLink is demonstrating its full range of multimedia burning and playback products for delivering exceptional quality and enjoyment.

CyberLink BD Suite will be on display at the Blu-ray Disc Association's booth in Hall 6.2a, booth 104, while CyberLink HD Suite will be on display at the HD DVD Promotion Group booth in Hall 21a.

With the increasing availability of high-definition Hollywood movie titles and the growing demand for storage of personal high-definition content, CyberLink's BD Suite and HD Suite offer complete tools for enjoying quality playback, editing, authoring, and burning of high-definition content on the PC.
If you'd like to read more, CyberLink's entire press release can be found here.