The Blu-ray Disc Association is making a big push into the Chinese market. At SinoCES, the group announced that DigiRise DRA (DRA), a Chinese digital audio coding technology, has passed a technical evaluation and is one step closer to being adopted by the BDA. By making DRA part of the Blu-ray Disc format, the BDA hopes to compete with China's own high-def format, the China Blue High-definition Disc (CBHD).
The Blu-ray Disc Association (BDA) has today announced that DigiRise DRA(DRA) digital audio coding technology has passed an important technicalevaluation. This represents a key milestone for a locally-developed Chinesetechnology to be potentially adopted by Blu-ray Disc format. This milestone is theresult of hard work by engineers in the Audio Codec Evaluation Technical TaskForce under the BDA’s Joint Technical Committee, and close collaboration withChina Hualu Group and DigiRise Technology Ltd.
"We are very happy that DigiRise DRA, an original Chinese audio coding technology,has passed the BDA technical evaluation. The BDA is now taking final steps to formallyadopt DigiRise DRA as part of the format. The BDA is always open to such discussionsand evaluations in its pursuit to creating the best format possible," stated Mr. Sumitaka Matsumura, Chair of the BDA China Task Force. The testing processstrictly followed BDA’s worldwide evaluation standards where contributions camefrom all major vendors in the value chain, including key hardware manufacturers and content providers.
If you'd like to read more, the BDA's entire press release can be found here.
