GfK Retail and Technology announced this week that Blu-ray sales have reached record levels in Japan. Their latest sales figures revealed that unit sales of Blu-ray Disc recorders surpassed that of DVD recorders during the first week of November. GfK also reports that Blu-ray Disc recorders are replacing DVD Recorders 1.5 times faster than DVD recorders replaced VHS recorders.
Latest GfK Retail and Technology Japan figures have revealed that in the first week of November 2008, Blu-ray Disc Recorders have surpassed a 50% market share for DVD Recorders in unit terms.
Looking back to October 2007, Blu-ray Disc Recorders accounted for a market share of 10% and have since exhibited rapid growth.
The average sales price has begun to come down in 2008. In the first week of June 2008, the average sales price of Blu-ray Disc Recorders was between 110,000 – 120,000 JPY. By the third week of October, it dropped to between 100,000 – 110,000 JPY.
