Last week, the HD DVD Promotional Group announced that 100,000 HD DVD players had been sold since the format was introduced. Not to be out done, the Blu-ray Disc Association responded today, stating that Blu-ray is the first high-def format to sell more than one million discs.
Blu-ray Disc has become the first high definition format to sell more than one million discs, a milestone it has achieved in less than a year. Blu-ray Disc sales also accounted for 70 percent of the high-definition movies sold during the first quarter of 2007, according to sales figures published today by Home Media Research.
Blu-ray's sales lead has increased each month since the first of the year and nearly three out of every four high-definition movies sold in March were on Blu-ray Disc, according to the HMR sales figures.
Industry projections suggest that this steady growth trend will continue based on the fact that seven of the eight major studios are releasing an increasing number of blockbuster movies on Blu-ray Disc, most of which will only be available in high-definition on Blu-ray Disc. In 2006, 18 of the top 20 selling DVD's were released by studios that are publishing their movies on Blu-ray Disc.
While selling a million discs is a commendable feat, its still a drop in the bucket compared to the number of standard DVD's being sold. If you'd like to read more, the Blu-ray Disc Association's entire press release can be found here.
