While Blu-ray won the format war, the research firm Interpret has
found that it has a few hurdles to overcome if it is to succeed. According to their latest study, Blu-ray is still challenged by low HDTV
penetration and moderate awareness among consumers.
Interpret, LLC, aleading new media research firm has found that the
success of Blu-ray Discremains challenged by low HDTV penetration and modest format awareness. TheUK and US lead the market: UK HDTV
penetration closely follows US (35% UK,39% US), and the majority of UK and US consumers are aware of Blu-ray Disc(56% UK, 60% US). Japan
has moderate Blu-ray awareness (45%) and HDTVpenetration (28%), but Blu-ray hardware penetration matches UK and US at9%.
Interpret's research shows that France and Germany pose greaterchallenges to the format, with HDTV penetration low in both countries
(18%Germany, 21% France). While Blu-ray awareness is moderate in Germany (49%),only 3 in 10 consumers in France (30%) have ever heard of
Blu-ray Disc.
Interpret's study also found that many Blu-ray player owners are still buying standard definition DVD's.
If you'd like to read more, Interpret's entire press release can be found here.
