Advanced Media, Inc., is a manufacturer and marketer of the popular RIDATA brand of recordable DVD media, electronic storage products, and digital media accessories. The company is pleased to introduce several additions to its' 2009 line-up of the Ridata brand of Blu-ray media including 4X Inkjet White Printable Blu-ray Discs.

A Blu-Ray disc safely stores 25GB of data on a single-layer and the new inkjet printable discs will easily display vibrant color graphics or photos to clearly label each disc. Users can easily personalize preferred images, text or a combination of media on the disc's surface for family, archival or marketing purposes. The discs also dry quickly and the printed colors last longer under sunlight.

"Blu-Ray technology was developed to answer the increasing demand for large capacity storage of high-definition video and data," stated Harvey Liu, Advanced Media president. "The new Ridata 4X Inkjet white discs allow users to quickly print, record and enjoy high-definition TV programs, archive large amounts of data and storage of other multimedia content."

Ridata's 4X Blu-ray inkjet white printable discs are resistant to water damage and scratches from normal wear and tear. All Ridata Blu-ray discs feature a hard coating that protects the discs from scratches. The highly reliable recording material resists deterioration after long-term storage and is extremely durable under repeated rewrite cycles for Blu-ray Re-Writable discs.

Due to its larger capacity Blu-Ray can offer recording state-of-the-art picture quality as well as superior features and functionality. Also offered are multiple audio and video streams, up to 7.1 channel surround sound, and user-friendly graphical interfaces are just a few more Blu-ray technology advancements.

Taking advantage of its highly developed ISO approved manufacturing processes, Ritek uses a special Flexible Manufacturing System (FMS), so it can quickly respond to customers' demands in the shortest time possible. The company leverages this competitive advantage to provide new products and maintain its leadership in the optical media industry.

The RIDATA 4X Inkjet White will be available through selected retailers, RIDATA distributors, and at various online outlets in Q1 2009. As with all RIDATA products, they are competitively street priced.