More than a year ago, WD® devised the WD Caviar® Blue™, WD Caviar® Green™ and WD Caviar® Black™ hard drive series, designed to help consumers make better informed choices in selecting their digital storage solutions. Now, in Singapore, these hard drives have faces and personalities in the forms of Brent, Gus and Blake.
Brent represents the WD Caviar Blue hard drive, which is built for everyday computing. Gus represents the WD Caviar Green hard drive, engineered to be cool, quiet and eco-friendly for reducing carbon footprint and saving our planet earth. Blake represents the WD Caviar Black hard drive, which is built to be fast and powerful for gaming enthusiasts and overclocker fans who want speed at their fingertips.
Brent, Gus and Blake are fast gaining popularity and teasing chuckles out of netizens as their animated episodes pick up tens of thousands of views. Following the launch of the trailer episode at last Christmas, the story of Brent continues with his misadventure with his extremely spontaneous girl. In episode three, Gus consults his disk doctor about his non-nature loving girl who is driving him up the wall. And in episode four, Blake is in therapy with his disk doctor and complaining of his girlfriend who is unable to appreciate the victory that he had achieved through his passion in racing. They all have something in common. Visit WD’s The Power of Choice website here to see Brent, Gus and Blake in action.
Together with the launch of episode four, WD introduces the new WD Blue, Green and Black Photo Hunt Contest. This is the 2nd online marketing campaign following the success of the BGB Photo and Digital Art Contest which has just announced the winners in April. Contestants for the Photo Hunt Contest are required to spot all the differences between the two photos before the time runs out. Pit against the clock for a high score and stand a chance to win attractive prizes like Canon EOS 550D digital SLR camera, Apple® iPad™ 64GB with Wi-Fi + 3G, Mac mini 160GB and more.
