Earlier this week, Blu-ray
backers held an event in Hollywood to help promote the format. At the event Dan Silverberg, VP of high-definition media for Warner Home
Video, stated that the company may be changing its strategy. Instead of releasing titles on both Blu-ray and HD DVD, Silverbreg hinted
that they may support Blu-ray exclusively.
Also there was Dan Silverberg, VP of high-definition media for Warner Home
Video, which since Paramount’s move to the HD DVD camp is the only studio to support both next-generation formats.
That may not
be for long, Silverberg said. “One thing that may be changing is our strategy,” he said. “When both formats launched and hardware prices
were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both
Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something
we are re-evaluating now that we are in the fourth quarter.”
Silverberg noted that Warner has the top-selling Blu-ray title of
all time with 300 and is consistently No. 1 or No. 2 in both Blu-ray sales market share and in number of Blu-ray titles in the market.
While Silverberg may just be saying what Blu-ray backers want to hear, it's possible that Warner is ready to choose a
side in the battle between Blu-ray and HD DVD. Let's just hope they choose a side soon so it can come to an end. If you'd like to read
more, the entire article can be found here.
