Universal Music is reportedly overhauling the packaging of CD's sold in Europe in an effort to slow the decline of sales. Using a new three-tiered system, Universal plans to offer titles in DeLuxe, Standard or Slim packaging.
Universal Music Group International, the world's largest music company, announced Wednesday that it is overhauling the packaging of compact discs sold in Europe as part of an effort to slow the decline of CD sales as downloading takes hold.
The company unveiled a new three-tiered packaging system for both new albums and older recordings -- "DeLuxe" packaging for top artists' latest releases, "Standard" packaging for all new releases and a slim "Basic" sheathing for old classics.
I have to give Universal credit. Instead of suing grandmas and college students, they're trying to adapt to current market trends. If you'd like to read more about Universal's new packaging, the entire article can be found here.
