For the last month or so, Toshiba has been running a promotion, offering $100
instant rebates on two of their entry level HD DVD players. This promotion has been a big success, boosting sales in some locations by as
much as ten-fold. According to a report by Video
Business, Toshiba has decided to make these price cuts permanent. Starting July 1st, the HD-A2 and HD-A20 will be priced at $299 and
$399 respectively.
Toshiba is sticking with the $299 price-point for its bottom-line HD DVD player after seeing a sales jolt
when it introduced the lower price in May as part of a limited-time offer.
The company said during a press event in New York
Thursday that promotional prices introduced in May on its two lower-priced players would go into permanent effect July 1.
The
entry-level HD-A2 player will stay at $299 and the HD-A20 at $399. The top-line HD-XA2 remains $799.
With more affordable
Blu-ray players on the way, its going to be an interesting holiday season. If you'd like to read more, the entire article can be found
here.
