The Walt Disney Studios has announced the launch of Disney’s
Magical Blu-ray Tour. Sponsored by Panasonic, the tour will begin on August 17 and will visit 18 malls across the nation. At these
locations, consumers will be given live demonstrations showcasing the benefits of Blu-ray Disc technology.
The Walt Disney Studios today announced the launch of Disney’s
Magical Blu-ray Tour, which will visit 18 malls nationwide beginning August 17. The announcement was made by Bob Chapek, president of
Walt Disney Studios Home Entertainment. Disney’s Magical Blu-ray Tour, sponsored by Panasonic, is an interactive exhibit designed to
educate consumers about the new high-definition home entertainment technology and will feature interactive kiosks, viewing stations and a
special presentation theater where consumers can experience first-hand the amazing capabilities and benefits of Blu-ray Disc technology.
Disney’s Magical Blu-ray Tour will also focus on providing clarity for the growing consumer confusion around high-definition home
entertainment and educating them on the benefits of Blu-ray Disc technology. The tour will kick-off in Los Angeles, the entertainment
capital of the world, beginning August 17 at the Westfield Topanga mall in Canoga Park, CA and continue on to 17 additional locations
across the U.S.
As much as I'd like to see the movie Cars in high-def, the nearest tour stop is a 3 hour drive.
Full details, including the tour schedule, can be found here.
