Sunplus has announced the launch of their new DVD player platform, the SPHE8203A. According to their press release, the SPHE8203A is the first system-on-a-chip (SoC) to support playback of DivX HD content.
Sunplus Technology Co., Ltd. (TSE:2401) (LSE:SUPD), the world’s leading consumer IC design company, today launched its new generation DVD player platform - SPHE8203A, which is the world’s first SoC solution to support DivX high definition content playback. Sunplus will demonstrate SPHE8203A and its reference design at IFA 2007 (Stand 116, Hall 26) during Aug. 31-Sep. 5.

Sunplus’ SPHE8203A DVD turnkey solution has plenty multimedia added-on features, such as DVD servo control, MPEG1/2/4 video decode, MP3/AAC/PCM audio decode, USB and card reader functions, DVB transport stream demultiplexing, and HDMI 1.2 compliant transmitter. The superior compression and performance of DivX HD enables consumers to enjoy true HD A/V entertainment with legacy DVD-9 discs on SPHE8203A-inside DVD players, at a price point which is much more cost-effective than next-generation blue-laser players.
If you'd like to read more, Sunplus' entire press release can be found here.