While Sony's new $600 Blu-ray writer may be priced a bit too high for most consumers, the company reportedly plans to introduce an aftermarket Blu-ray Disc reader. According to TWICE, this unnamed drive will be introduced in early 2008 and be priced below $200.
Sony will introduce a sub-$200 Blu-ray disc reader for the PC aftermarket in early 2008.

The device will have no burning capabilities for any type of media, said Bob DeMoulin, Sony’s marketing manager, branded optical storage. This will be Sony’s first foray into the BD reader arena.

“A Blu-ray player at a sub-$200 price point becomes real attractive to the consumer. This is how it was done with DVD-ROM,” he said.
Sony is also considering an external version of the drive. However, a final decision has not been made. If you'd like to read more, the entire article can be found here.