Sony Pictures Home Entertainment (SPHE) announced today that they're
seeing an increase in Blu-ray sales among the world's emerging markets. Since April, Blu-ray sales have accounted for 10% of the
company's business in these regions.
Sony Pictures Home Entertainment (SPHE) today announced an increase in total
Blu-ray Disc(TM) (BD) sales across six emerging markets including Hong Kong, Singapore, Taiwan, Eastern Europe, South Africa and the
Middle East -- illuminating the positive reception from retailers and consumers for the new high-definition format since its launch just
four months ago in April 2007.
Since April, Blu-ray Disc sales have accounted for 10% of SPHE's business in the regions. The
company saw a 21% increase in BD orders across the month of June alone. "It is extremely positive to see an increase in volume of BD
software sales in these markets where piracy has previously ravaged the DVD business," said T. Paul Miller, Senior Vice President,
International, Sony Pictures Home Entertainment.
If you'd like to read more, SPHE's entire press release can be found
here.
