Sony Europe has officially
launched their new website, the "Museum of Low Res".
Developed to showcase Blu-ray Disc's capabilities, the musem takes visitors through a number of virtual exhibits showing other, less
than successful, attempts at creating a high definition experience.
The Museum of Low Res (MoLR) is a voyage of discovery and
enlightenment, enabling consumers to learn what Blu-ray Disc means and how this high definition (HD) technology can improve day-to-day
life.
The Art of HD Room is a visual display of Blu-ray Disc and the effect it will have on viewing and listening pleasure. A
giant TV sculpture demonstrates the resolution power of Blu-ray Disc through the representation of nine TV's banded together.
Discover alternative designs which could have revolutionised the market before the advent of Blu-ray Disc, such as a robotic arm
sculpture which methodically changes up to 12 CD's at a time. This could have caught on if only Blu-ray Disc didn't offer the vast
amount of storage space that it does.
Surprisingly, Sony doesn't make any digs about HD DVD. Then again, they do talk about
some "Pink-Ray" technology that tried, but failed, to take over the world. More information about Sony's new website can be found here.
