Sony has announced plans to introduce a new Blu-ray Disc player this summer. Smaller and more affordable than Sony's first generation player, the BDP-S300 is expected to cost only $599.
Sony Corp (NYSE:SNE - news). said Monday it is bringing out a cheaper player for Blu-ray discs early this summer, a crucial step in its battle to make the high-definition format the replacement for DVDs.
The BDP-S300 will cost $599, yet will have the same capabilities as the $999 BDP-S1 Sony is currently selling, said Randy Waynick, senior vice president of the home products division of Sony Electronics.
Sony and Samsung Corp., which also makes a Blu-ray player, have been undersold by Toshiba Corp.'s players for the rival HD DVD format. Toshiba has a model on the market for $499.
Sony still has a way to go in regards to price if they want to compete with Toshiba. You can already get the Toshiba HD-A2 for less than $400 and by summer, it will probably drop even more. If you'd like to read more, the entire article can be found here.
