At a recent press conference in Taipei, Sony president and Electronics CEO
Ryoji Chubachi announced that the company aims to increase its BD market share from 20% to 50% by the end of 2008. Sony also plans to
offer a number of new BD devices including an LCD TV with a built in BD recorder.
Sony will offer Blu-ray Disc (BD)
devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20% currently to
50% by the end of 2008, according to Sony president and Electronics CEO Ryoji Chubachi at a press conference in Taipei on April
3.
DVD and BD currently account for about 80% and 20%, respectively, of global demand for movie discs, Chubachi indicated. The new
BD devices to be offered by Sony include models integrating an HD LCD TV with BD recording functionality, Chubachi pointed
out.
While new devices are great, the best way for Sony to boost its market share would be to lower the price its BD
players. Unfortunately, I don't see that happening any time soon. If you'd like to read more, head on over to DigiTimes.
