Sonic sent out a press release this morning, announcing that their patent for dynamic content revision will be included in the formation of the Blu-ray Disc Patent Portfolio License. This technology gives publishers the ability to update content over the web or a local cache.
Sonic Solutions (NASDAQ: SNIC), the leader in digital media software, announced today that its US Patent 6,944,621 for dynamic content revision has been evaluated as essential to the Blu-ray Disc (BD) specification for BD players and optical media for the purpose of participating in a joint Blu-ray Disc Patent Portfolio License being facilitated by MPEG LA. The Sonic technology covered in the ‘621 patent - one of several the company has related to new high-definition formats - allows for updating or augmenting multimedia content on portable storage media including CD, DVD, UMD, flash memory, and HD DVD. In addition to Sonic's intention to participate in the Blu-ray Disc Patent Portfolio License, the company will continue to license the ‘621 patent directly to content owners, online service providers, software developers, game console manufacturers, consumer electronics companies, in-game advertisers, and other industry partners developing online services and non-BD applications.
As much as I'd like to see new content, I can see this technology being used more for advertising. If you'd like to read more, Sonic's entire press release can be found here.
